If your brand isn't specifically targeting these types of consumers—you're making a major mistake.

7 major mistakes that you must avoid in order to successfully launch your brand.

A simple step-by-step guide to leverage your startup's best brand story for positioning purposes.

3 things that your startup's brand logo will need in order to be amongst the greats.

No matter what, your brand will always owe these 3 things to its target audience.

Snoop Dogg is absolutely crushing it on Madison Avenue. And as a result, he's opening doors for brands like yours.

How fusing nostalgia in your marketing could help your brand build a tight bond with Gen Zers.

3 ways to build a closer connection with your brand's audience by affecting their mood.

In order to build a truly remarkable brand, your startup must have this 1 thing.

Brands like Apple, McDonald's, and Nike all use brand slogans. But should your startup do the same?

5 things that you always want to come to mind whenever consumers think of your brand.

Think it's impossible to find a niche for your startup in a crowded industry? Well... think again.

How your startup founder's story could give your business an unfair advantage.

Breaking this law of branding could put your startup out of business.

4 lessons from the Kendrick Lamar/Drake beef that could help your brand beat any competitor.

5 simple ways to intrigue your startup's audience through the power of shock value.

3 reasons why the best products do not win. But the best marketed products do.

Wondering if it might be time to change your brand's name? Here's how to know for sure.

Every branding action that your startup takes should be directed by this one question.

3 branding principles utilized by Apple that will help your startup overcome all odds.