Branding 3/4

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Gen Z Wants Brands to do More of This

DeJuan Wright

Dec 19, 20224 min read

Gen Z Wants Brands to do More of This

New survey reveals that 64% of Gen Zers want your brand to do more of this one thing.

This is Why Offering Less Items to Consumers Entices Them More

DeJuan Wright

Dec 5, 20225 min read

This is Why Offering Less Items to Consumers Entices Them More

Why less is more when it comes to influencing consumers to make a purchase.

Why "Fitting In" Could Be Killing Your Startup

DeJuan Wright

Nov 21, 20224 min read

Why "Fitting In" Could Be Killing Your Startup

Here's why "fitting in" is one of the riskiest things you can do with your startup.

The Most Successful Brands do This 1 Thing Extremely Well

DeJuan Wright

Oct 31, 20223 min read

The Most Successful Brands do This 1 Thing Extremely Well

The most successful brands on the planet do this. Your startup should as well.

4 Laws of Branding That Taylor Swift Has Mastered

DeJuan Wright

Oct 24, 20226 min read

4 Laws of Branding That Taylor Swift Has Mastered

Taylor Swift is a marketing genius. Here's 4 laws of branding she's mastered that'll help you build a powerful brand.

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q4 '22)

DeJuan Wright

Oct 10, 20227 min read

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q4 '22)

These are the hottest trends and brands in hip-hop culture at the moment.

What Brands Should Takeaway From Yeezy's Partnerships With Adidas And Gap

DeJuan Wright

Sep 19, 20224 min read

What Brands Should Takeaway From Yeezy's Partnerships With Adidas And Gap

3 branding lessons to learn from Yeezy's partnerships with Adidas and Gap.

What a Ratings Increase For MTV's 2022 VMAs Means For Brands

DeJuan Wright

Sep 5, 20223 min read

What a Ratings Increase For MTV's 2022 VMAs Means For Brands

What a ratings increase for the 2022 VMA's tells brands about millennials and Gen Z.

Co-Branding is on The Rise (And For Good Reason)

DeJuan Wright

Aug 22, 20225 min read

Co-Branding is on The Rise (And For Good Reason)

Here's why you may want to strongly consider co-branding your startup.

DeJuan Wright

Aug 15, 20226 min read

When Should Your Brand Publicly Challenge a Competitor?

How to determine whether or not your brand should publicly address a competitor.

8 Things That The Greatest Brands Do

DeJuan Wright

Aug 8, 20227 min read

8 Things That The Greatest Brands Do

8 branding principles utilized by the greatest brands in the world.

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q3 '22)

DeJuan Wright

Jul 18, 20225 min read

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q3 '22)

These are the hottest trends and brands in hip-hop culture at the moment.

DeJuan Wright

Jun 20, 20225 min read

Should Your Brand Participate in Purpose Marketing?

This brand strategy could help make or break your brand.

Brands That Are Beloved by All Generations do This

DeJuan Wright

Jun 13, 20226 min read

Brands That Are Beloved by All Generations do This

Do this to position your brand to appeal to people in every age group.

DeJuan Wright

May 9, 20226 min read

7 Ways to Tell if Your Brand is Strong

7 key indicators to determine the strength of your brand and ensure it's making a lasting impact.

How to Select The Perfect Target Audience For Your Startup

DeJuan Wright

Mar 28, 20225 min read

How to Select The Perfect Target Audience For Your Startup

Some of the most successful founders have done this to identify their ideal audience.

This is Why High-End Brands Are Still Thriving Despite Economic Uncertainty

DeJuan Wright

Mar 21, 20224 min read

This is Why High-End Brands Are Still Thriving Despite Economic Uncertainty

Here's why luxury brands are still prospering in spite of inflation and economic uncertainty.

DeJuan Wright

Mar 14, 20226 min read

How to Convert Consumers Into Marketers For Your Brand

3 ways to orchestrate word-of-mouth marketing for your brand.

5 Social Media Branding Strategies For Startups

DeJuan Wright

Feb 22, 20224 min read

5 Social Media Branding Strategies For Startups

5 branding strategies to help startups build through social media.

Brands Are Neglecting Female Sports Fans... to Their Own Detriment

DeJuan Wright

Feb 21, 20223 min read

Brands Are Neglecting Female Sports Fans... to Their Own Detriment

Data shows that brands are missing out on a fortune by ignoring female sports fans.

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