85% of Gen Zers say they're less likely to buy something from a new business. The main reason why? Lack of trust.

Chick-fil-A loses over $1 billion in sales each year by taking a stand. Here's 4 reasons why that's a good thing.

71% of consumers say they would be less likely to do business with brands that aren't doing this.

These 5 marketing principles helped Savage X Fenty become a billion-dollar brand.

One-liners work wonders for brands. Here's how to create a great one for your startup.

New survey reveals that 64% of Gen Zers want your brand to do more of this one thing.

Why less is more when it comes to influencing consumers to make a purchase.

Here's why "fitting in" is one of the riskiest things you can do with your startup.

The most successful brands on the planet do this. Your startup should as well.

Taylor Swift is a marketing genius. Here's 4 laws of branding she's mastered that'll help you build a powerful brand.

These are the hottest trends and brands in hip-hop culture at the moment.

3 branding lessons to learn from Yeezy's partnerships with Adidas and Gap.

What a ratings increase for the 2022 VMA's tells brands about millennials and Gen Z.

Here's why you may want to strongly consider co-branding your startup.

How to determine whether or not your brand should publicly address a competitor.

8 branding principles utilized by the greatest brands in the world.

These are the hottest trends and brands in hip-hop culture at the moment.

This brand strategy could help make or break your brand.

Do this to position your brand to appeal to people in every age group.

7 key indicators to determine the strength of your brand and ensure it's making a lasting impact.