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DeJuan Wright
Apr 8, 20244 min read
Influencer Marketing is Now a $21.1 Billion Industry—And Here's Why
Influencer marketing is incredibly popular at the moment. This is the why your startup brand might want to hop on the wave.
DeJuan Wright
Mar 18, 20245 min read
6 Must-Read Marketing Books That Every Startup Founder Should Own
6 marketing books that are absolute must-reads if you're the founder of a startup.
DeJuan Wright
Mar 11, 20244 min read
Study: Gen Z Loses Attention For an Advertisement in This Many Seconds
How fast could Gen Zers lose their attention for your brand's ad? The answer just may surprise you.
DeJuan Wright
Jan 22, 20243 min read
Why Marketing Towards Gen Z Consumers Should be Your Startup's Main Priority
These are the reasons why your startup could go out of business if marketing towards Gen Z isn't a top priority.
DeJuan Wright
Jan 1, 20246 min read
Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q1 '24)
These are the hottest trends, brands, artists, podcasts, and television shows in hip-hop culture at the moment.
DeJuan Wright
Dec 18, 20233 min read
84% of Consumers Purchased Products Because Its Marketing Included These 2 Words
2 words that could influence 84% of consumers to purchase your products.
DeJuan Wright
Dec 11, 20236 min read
5 Ways to Entice Consumers by Evoking Emotion in Your Marketing Messaging
Behavioral scientists agree, emotional marketing is very effective. These are 5 ways to apply it in your startup's marketing strategy.
DeJuan Wright
Dec 4, 20235 min read
4 Ways Your Startup Will Benefit by Marketing Towards Hip-Hop Culture
4 ways your startup would win by specifically marketing towards consumers within hip-hop culture.
DeJuan Wright
Nov 27, 20235 min read
How to Determine Your Startup's True Unique Selling Proposition
Choosing the wrong USP could be what leads to your startup going out of business. Here's how to select the right one.
DeJuan Wright
Nov 20, 20233 min read
3 Personalization Marketing Tactics That'll Make Your Startup More Attractive to Consumers
3 personalization marketing tactics that will make your startup more attractive to its target audience.
DeJuan Wright
Nov 6, 20234 min read
90% of Startups Make This Mistake When Marketing Towards Gen Z Consumers
Avoid making this mistake if you want your startup to appeal to Gen Z consumers.
DeJuan Wright
Oct 23, 20235 min read
The Marketing Strategy That Led to The Meteoric Rise of Hoka
This marketing strategy helped Hoka go from doing $3 million in annual sales to doing $1.4 billion in annual sales.
DeJuan Wright
Oct 2, 20237 min read
Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q4 '23)
These are the hottest trends, brands, artists, podcasts, and television shows in hip-hop culture at the moment.
DeJuan Wright
Sep 18, 20234 min read
Why Your Startup's Marketing Strategy Should Focus More on Psychographics
4 reasons why your startup's marketing strategy should focus more on psychographics instead of only demographics.
DeJuan Wright
Sep 11, 20233 min read
Survey: 70% of Consumers Value This Over Money And Even Health
70% of consumers place this over money and even their health. Here's how your startup could help them have it.
DeJuan Wright
Sep 4, 20235 min read
This Marketing Strategy Made Beats By Dre a Billion-Dollar Brand
These 3 marketing tactics helped Beats By Dre become the multi-billion-dollar brand it is today.
DeJuan Wright
Aug 7, 20234 min read
3 Successful Demand Generation Strategies Your Startup Should Utilize
3 marketing strategies that are great for generating demand for your products.
DeJuan Wright
Jul 24, 20233 min read
Your Startup's First And Most Important Marketing Objective is This
Your startup is in trouble if this isn't its first marketing objective.
DeJuan Wright
Jul 17, 20234 min read
Why Always Playing it Safe With Your Marketing is Actually Dangerous
Here's why one of the worst marketing decisions that your startup could make is to always play it safe.
DeJuan Wright
Jul 3, 20237 min read
Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q3 '23)
These are the hottest trends, brands, artists, podcasts, and television shows in hip-hop culture at the moment.