Marketing | Decryption Marketing

Why Now is The Best Time to Implement The Craziest Marketing Ideas

DeJuan Wright

Oct 284 min read

Why Now is The Best Time to Implement The Craziest Marketing Ideas

If your marketing strategies aren't producing desired results, the reason could be that they simply aren't crazy enough.

DeJuan Wright

Oct 214 min read

How Snoop Dogg's Recent Sponsorship Success Helped Transcend The Brand Marketing Landscape

Snoop Dogg is absolutely crushing it on Madison Avenue. And as a result, he's opening doors for brands like yours.

DeJuan Wright

Oct 144 min read

Gen Zers Are Obsessed With Nostalgia: Why Your Brand Should be as Well

How fusing nostalgia in your marketing could help your brand build a tight bond with Gen Zers.

DeJuan Wright

Sep 93 min read

Should Your Startup Use a Brand Slogan or Not? Here's How to Tell

Brands like Apple, McDonald's, and Nike all use brand slogans. But should your startup do the same?

Survey: 73% of Consumers Feel More Emotionally Connected to Brands That do This

DeJuan Wright

Aug 263 min read

Survey: 73% of Consumers Feel More Emotionally Connected to Brands That do This

73% of consumers say that they felt more emotionally connected to brands that did this one thing.

DeJuan Wright

Aug 55 min read

These Marketing Tactics Helped Take Luxury Fashion Brand Amiri to The Top

These 3 marketing tactics helped luxury fashion brand Amiri become worth well over half-a billion-dollars.

How Simplifying Your Marketing Messaging Could Help Spike Your Startup's Sales

DeJuan Wright

Jun 173 min read

How Simplifying Your Marketing Messaging Could Help Spike Your Startup's Sales

You could be missing out on sales revenue if your startup's marketing messaging isn't simplified in this way.

New Study Reveals Top 3 Things Gen Zers do Before Buying Something

DeJuan Wright

Jun 32 min read

New Study Reveals Top 3 Things Gen Zers do Before Buying Something

Study reveals these are the 3 steps Gen Z consumers take prior to making a purchase.

3 Clever Marketing Tactics Classic Brands Are Applying to Attract Gen Z Consumers

DeJuan Wright

May 204 min read

3 Clever Marketing Tactics Classic Brands Are Applying to Attract Gen Z Consumers

3 clever marketing tactics that brands like Coca-Cola, General Mills, and McDonald's are applying to appeal to Gen Z consumers.

DeJuan Wright

Apr 154 min read

3 Reasons Why Your Brand's Marketing is More Important Than Your Products

3 reasons why the best products do not win. But the best marketed products do.

6 Must-Read Marketing Books That Every Startup Founder Should Own

DeJuan Wright

Mar 185 min read

6 Must-Read Marketing Books That Every Startup Founder Should Own

6 marketing books that are absolute must-reads if you're the founder of a startup.

Why Marketing Towards Gen Z Consumers Should be Your Startup's Main Priority

DeJuan Wright

Jan 223 min read

Why Marketing Towards Gen Z Consumers Should be Your Startup's Main Priority

These are the reasons why your startup could go out of business if marketing towards Gen Z isn't a top priority.

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q1 '24)

DeJuan Wright

Jan 16 min read

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q1 '24)

These are the hottest trends, brands, artists, podcasts, and television shows in hip-hop culture at the moment.

84% of Consumers Purchased Products Because Its Marketing Included These 2 Words

DeJuan Wright

Dec 18, 20233 min read

84% of Consumers Purchased Products Because Its Marketing Included These 2 Words

2 words that could influence 84% of consumers to purchase your products.

4 Ways Your Startup Will Benefit by Marketing Towards Hip-Hop Culture

DeJuan Wright

Dec 4, 20235 min read

4 Ways Your Startup Will Benefit by Marketing Towards Hip-Hop Culture

4 ways your startup would win by specifically marketing towards consumers within hip-hop culture.

Why Your Startup's Marketing Strategy Should Focus More on Psychographics

DeJuan Wright

Sep 18, 20234 min read

Why Your Startup's Marketing Strategy Should Focus More on Psychographics

4 reasons why your startup's marketing strategy should focus more on psychographics instead of only demographics.

Survey: 70% of Consumers Value This Over Money And Even Health

DeJuan Wright

Sep 11, 20233 min read

Survey: 70% of Consumers Value This Over Money And Even Health

70% of consumers place this over money and even their health. Here's how your startup could help them have it.

3 Successful Demand Generation Strategies Your Startup Should Utilize

DeJuan Wright

Aug 7, 20234 min read

3 Successful Demand Generation Strategies Your Startup Should Utilize

3 marketing strategies that are great for generating demand for your products.

Why Always Playing it Safe With Your Marketing is Actually Dangerous

DeJuan Wright

Jul 17, 20234 min read

Why Always Playing it Safe With Your Marketing is Actually Dangerous

Here's why one of the worst marketing decisions that your startup could make is to always play it safe.

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q3 '23)

DeJuan Wright

Jul 3, 20237 min read

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q3 '23)

These are the hottest trends, brands, artists, podcasts, and television shows in hip-hop culture at the moment.