Startups | Decryption Marketing 2/3

80% of Gen Zers Want Your Startup to do This on Social Media

DeJuan Wright

Dec 25, 20232 min read

80% of Gen Zers Want Your Startup to do This on Social Media

Survey shows that 80% of Gen Z consumers will be disappointed with your startup if it does not have this on its social media pages.

5 Ways to Entice Consumers by Evoking Emotion in Your Marketing Messaging

DeJuan Wright

Dec 11, 20236 min read

5 Ways to Entice Consumers by Evoking Emotion in Your Marketing Messaging

Behavioral scientists agree, emotional marketing is very effective. These are 5 ways to apply it in your startup's marketing strategy.

4 Ways Your Startup Will Benefit by Marketing Towards Hip-Hop Culture

DeJuan Wright

Dec 4, 20235 min read

4 Ways Your Startup Will Benefit by Marketing Towards Hip-Hop Culture

4 ways your startup would win by specifically marketing towards consumers within hip-hop culture.

How to Determine Your Startup's True Unique Selling Proposition

DeJuan Wright

Nov 27, 20235 min read

How to Determine Your Startup's True Unique Selling Proposition

Choosing the wrong USP could be what leads to your startup going out of business. Here's how to select the right one.

3 Personalization Marketing Tactics That'll Make Your Startup More Attractive to Consumers

DeJuan Wright

Nov 20, 20233 min read

3 Personalization Marketing Tactics That'll Make Your Startup More Attractive to Consumers

3 personalization marketing tactics that will make your startup more attractive to its target audience.

90% of Startups Make This Mistake When Marketing Towards Gen Z Consumers

DeJuan Wright

Nov 6, 20234 min read

90% of Startups Make This Mistake When Marketing Towards Gen Z Consumers

Avoid making this mistake if you want your startup to appeal to Gen Z consumers.

DeJuan Wright

Oct 30, 20233 min read

Why Your Startup Needs a Great Brand Strategy to Succeed

Simply having great products or services isn't enough to make your startup successful. Here's why your startup needs great brand strategy.

Your Startup's Digital Marketing Strategy Isn't Complete Without This Tactic

DeJuan Wright

Oct 9, 20233 min read

Your Startup's Digital Marketing Strategy Isn't Complete Without This Tactic

If your digital marketing strategy doesn't begin with this tactic, your ROI will be not maximized.

DeJuan Wright

Aug 14, 20234 min read

Why Brand Equity is More Valuable to Your Startup Than Profitability

Some of the biggest companies in the world have yet to turn a profit. Here's why they are still extremely successful.

3 Successful Demand Generation Strategies Your Startup Should Utilize

DeJuan Wright

Aug 7, 20234 min read

3 Successful Demand Generation Strategies Your Startup Should Utilize

3 marketing strategies that are great for generating demand for your products.

Your Startup's First And Most Important Marketing Objective is This

DeJuan Wright

Jul 24, 20233 min read

Your Startup's First And Most Important Marketing Objective is This

Your startup is in trouble if this isn't its first marketing objective.

3 Reasons Why Your Startup Should Have a Threads Account

DeJuan Wright

Jul 10, 20233 min read

3 Reasons Why Your Startup Should Have a Threads Account

3 reasons why you're making a big mistake if you haven't created a Threads account for your startup.

Look For This When Hiring a Marketing Firm For Your Startup

DeJuan Wright

Jun 12, 20234 min read

Look For This When Hiring a Marketing Firm For Your Startup

3 things to look for when hiring a marketing firm for your startup.

3 Signs That Your Startup Needs a Rebrand

DeJuan Wright

Jun 5, 20233 min read

3 Signs That Your Startup Needs a Rebrand

If you notice any of these three signs with your startup, it's time to rebrand it.

DeJuan Wright

Apr 17, 20234 min read

Product Marketing vs. Brand Marketing: Which Should Your Startup Focus On Most?

In order to rapidly scale your startup, here's which spectrum of marketing to focus on most.

Why Your Startup's Product Marketing Isn't Resonating With Consumers

DeJuan Wright

Apr 10, 20234 min read

Why Your Startup's Product Marketing Isn't Resonating With Consumers

If your product marketing isn't producing desired results—here's why and how to fix it.

DeJuan Wright

Mar 20, 20234 min read

How to Create a Brand Muse For Your Startup

Taco Bell and many other major brands are built around a brand muse. Here's how to create one for your startup.

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

DeJuan Wright

Feb 20, 20234 min read

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

85% of Gen Zers say they're less likely to buy something from a new business. The main reason why? Lack of trust.

This Positioning Strategy Gives Startups The Best Chance at Survival

DeJuan Wright

Feb 7, 20224 min read

This Positioning Strategy Gives Startups The Best Chance at Survival

Most startups fail because they don't do this.

2 Marketing Strategies Every Startup in Silicon Valley Must Use to Advance

DeJuan Wright

Sep 21, 20214 min read

2 Marketing Strategies Every Startup in Silicon Valley Must Use to Advance

The two marketing strategies that every startup in Silicon Valley must use in order to survive and thrive.