In his first published book, How to Win at the Sport of Business: If I Can Do It, You Can Do It, author, serial entrepreneur, and panelist on ABC’s hit show Shark Tank, Mark Cuban wrote, “What makes a good salesperson? Let me be clear that it’s not the person who can talk someone into anything. It’s not the hustler who is a smooth talker.”
Cuban went on to proclaim , “The best salespeople are the ones who put themselves in their customer’s shoes and provide a solution that makes the customer happy.”
As with most things he says relating to business, I totally agree with Cuban’s assertion as it pertains to what makes someone a good salesperson. I would only add that the same essential quality of empathy—is also what makes someone a great marketing professional.
That’s because in order to become great at getting someone to buy something you’re selling, you must first be empathetic enough to put yourself in their situation to understand and resolve their problems through your products.
Making this one tweak will help your startup do just that.
What is the simple tweak?
For truly dedicated marketing professionals, business managers, and C-level executives, dissecting new and pertinent data is a lot like a child unwrapping a gift on Christmas—we absolutely love it! And if you happen to fall into one of those categories, then the findings from a recent survey should really rouse you to explore and implement a significant tweak in your startup’s business model.
According to a recent consumer survey conducted by Inmar Intelligence, a leading data and technology company, over 50% of respondents said that they are likely to shop elsewhere if encountering a business that charge a return or restocking fee.
This data suggests that if your startup currently has a return or restocking fee policy—over 51% of consumers would be more inclined to buy from your business simply by eliminating it. Which obviously is nothing to sneeze at.
Implementing the change in your marketing messaging
In business, the ultimate objective of data is to be analyzed in hopes it could give your company an advantage. Or to help your company avoid making unnecessary mistakes. And as the title of Mark Cuban’s first published book states, business is the ultimate sport.
As with all sports, using your competitors’ weaknesses against them is a very effective way to give your startup an advantage in the market.
In this instance, by clearly emphasizing on your startup’s website, advertisements, and other marketing materials that you provide customers a 100% money back guarantee on all products purchased—your company will have a significant advantage over its competitors in the market who charge customers a fee for returning products.
An advantage that as the data shows, would give your startup over a 50% chance of winning their business.
Marketing that’ll help your startup win
If you’d like to give your startup even more advantages over its competitors in the market, be sure to contact our office today to schedule a courtesy consultation and explore how we could help your startup advance through winning customized brand strategies, content, and digital marketing solutions.
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