For all intents and purposes, I’m sure you’d agree that the hit television series Shark Tank could easily serve as an introductory course to entrepreneurship. A particular aspect of the show that makes it so enlightening for entrepreneurs is that it encapsulates life in Silicon Valley within the purview of both startup founders—as well as venture capitalists.
If you’re an avid viewer of the show like myself, you might have noticed that each esteemed cast member has their own unique way of giving sage advice to the show’s contestants.
For example, whether he chooses to invest in a contestant’s business on the show or not, Mark Cuban, the wealthiest of the cast members, is known for being unapologetically straightforward—while also providing profound gems to the show’s contestants.
One of the most valuable gems that I’ve picked up from Mark Cuban throughout the years is when he said that, “Everybody has something that they’re really, really, good at. That could be world-class great. Every single human being on this planet. And the hard part is just finding what that is.”
As usual, the billionaire's assertion was spot-on in that regard. And for 87% of marketing professionals, there has been one thing that has certainly yielded world-class great results for the bottom-lines of their respective businesses.
The winning form of content
Once upon a time, not very long ago, brands that had the biggest television advertising budgets—had the ultimate unfair advantage over their competitors in the market. However, thanks to the prevalence of social media and content marketing—that is no longer the case today.
Especially as it pertains to a particular form of content marketing—short-form video.
According to a 2024 Sprout Social survey, 87% of marketers surveyed said that video marketing led to a direct increase in their sales. This revelation is incredibly impressive because it cannot be emphasized enough just how rare it is for any form of marketing to have such a high success rate.
Especially a form that has such a relatively low production cost.
Why it works so well with consumers
If the old axiom is still accurate, which is that a picture is truly worth a thousand words, then a video certainly has to be worth a million words. What makes social media marketing videos (especially short-form videos) so effective, is that they allow marketers to tell stories, showcase their brand’s products or services, as well as inform consumers how to purchase them—all within a short amount of time.
This is also what makes short-form videos featured on social media platforms like: Instagram, TikTok, and YouTube so addictive to millions of people.
Has your startup seen a direct sales increase from its marketing lately?
Are you currently utilizing social media marketing videos as a weapon in your startup’s marketing arsenal? If so, has it led to a direct increase in sales?
If not, contact us at Decryption today to schedule a complimentary client call so that we can discuss how we can help create the types of social marketing videos that'll not only increase your startup’s sales, but also increase its brand awareness, growth, and consumer affinity!
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